One Size Fits All


One Size Fits All

Have you ever seen a shoe that fits everyone no matter your size? I haven’t. Even if you get me a shoe in my size, it might not fit me perfectly. The same goes for pricing your creative work.

Hello Reader,

Have you ever struggled with pricing your creative work? Maybe you’ve had clients tell you, "This is too expensive!" or "Can you reduce your price?"

Here’s the thing—one size does not fit all when it comes to pricing. Some clients will find your rates too high, while others will see them as just right. And guess what? That’s okay.

The key is knowing your worth and positioning yourself for the right clients—the ones who value what you offer. Stop trying to fit into a price that makes everyone happy because, just like shoes, pricing isn’t one-size-fits-all.

One size doesn’t fit all—not in shoes, and definitely not in pricing. Stand firm, know your worth, and set boundaries that protect your creative work.

Are you Ready? - A Community Just for You

We know how tough the creative journey can be, and that’s why we are launching a new community built just for YOU.

  • A space to learn, grow, and connect with fellow creatives
  • Expert insights on business, marketing, and creative growth
  • A supportive network where you can thrive

Story of the Week - My Client Wants to Sue Me – What Would You Do?

I arrived at the event venue at 8 AM sharp, even though the event was scheduled to start at 10 AM and end by 3 PM. I was ready—gear set, team in place, mindset locked in.

An hour passed. Then two.

By the time the event finally started, it was 2 PM—a whole five hours late. No apology. No explanation. Just an expectation that I would carry on as if nothing had happened.

I just kept saying to myself, Omo! Omo! Omo!

Now, as a professional, I tried to stay calm. I knew I was there to do my job, and I did just that. But deep down, I was already thinking about how this would affect the rest of my day.

Fast forward to the end of the event—by 8 PM. That’s five hours beyond the agreed closing time. I reminded the client that she would need to pay an extra charge for the additional hours, as clearly outlined in our agreement.

That’s when the drama started.

​
​

Gazmadu Education Inspiring Creative of the Week: Ryan Alabi – Lead creative, Ryanonifoto

Ryan Alabi (@ryanonifoto) is a phenomenal photographer, bringing creativity to life with every shot. His latest exhibition is a must-see—proof of his passion and brilliance.

I encourage you to visit, support, and be inspired because it just might be yours next.

​
3 Things You Should Take Away From Me Today

1.

You are not for every client and that's liberating.

2.

Your price is only a fraction of your actual worth... get over yourself!

3.

Before you think Price bring a heart of service. It is always a WIN

Love and Light Always,

Gaz

Think someone else might benefit from this email?Just copy and send this link to them - https://gazmadu-education.kit.com/24eb13c277

ELEVÉ

ELEVÉ helps photographers, videographers, and creative entrepreneurs rise into clarity, capability, and sustainable practice. We don't teach skills, we cultivate growth through workshops, mentorship, and a community built on depth and intentionality.

Read more from ELEVÉ
Elevè

Dear Reader , I’m still recovering from what happening in Umuahia Three days. Twenty creatives. One room I still find myself returning to. A participant said something at the end of Day 3 that has stayed with me: "Just before people start giving their thank-yous, let it be known that we cheated you for the fee we paid for this experience." I smiled, and then I sat with it. Because sometimes the deepest moments are not loud. They simply stay with you. It has been a few days since we closed the...

The renewed energy you need + 7 actionable points to consider this month Dear Reader, Guess who’s back?! It’s been a while, and let’s be real, the world and particularly Nigeria has thrown us some curveballs lately. Rising prices, shrinking budgets, maybe even a few canceled bookings. It’s enough to make anyone feel stuck, right? But here’s the thing: we’re creatives! We’re problem solvers! This might be a bumpy ride, but we can navigate it and come out stronger on the other side. Instead of...